Page speed refers to the time it takes a specific web page to display its content — text, images and more.
Google uses a point-based system that ranges from 0-100 that considers two main components of page speed: time to above-the-fold load and time to full page load.
When optimized, page speed can work wonders for your brand — no matter what your business goals are. Fast loading sites, in general, receive 25% more views in ads, lower bounce rates and better reputations. Best of all, users stay longer.
That’s why your page speed directly affects your sales and conversions. The faster your web page, the more revenue you’ll make.
i just love, and couldn’t agree more, with the title of this article — speed is the new SEO, bitches!